FROM OPPOSITE DIRECTIONS – ONE BRAND JOURNEY. THE REST IS HISTORY
In 2005, the two BrandQuest founders were independently engaged by a common client to assist in the successful launch of their business. Until that time neither had met nor knew of the other.
Jason was engaged as a Business Advisor and Graeme in a Brand Development role. Following the successful launch the two continued to meet and discuss business issues of mutual interest.
Over a cup of coffee sometime afterwards, they both realised the obvious gap in the Australian market for small to medium and mid-tier companies to access and develop a sophisticated, robust strategic marketing strategy without the usual extreme costs from large consulting firms or the associated time-lag usually associated with the development of a comprehensive marketing strategy.
Following almost two years of development, Graeme and Jason launched the BrandQuest business model with their unique, simple, understandable, affordable and implementable process in June 2007.
AUTHENTIC, AGNOSTIC ADVICE AND APPROACH
We are passionate in our quest to assist growth Companies by placing laser-like focus on the creation of an underpinning brand and marketing strategy – and the development and realisation of that strategy into the marketplace – in order to develop and protect brands and businesses.
The BrandQuest process leads to reinvigoration of mature brands, cut-through and awareness for new brands and re-alignment of changed or changing brands.
IT’S NEVER OVER ’TIL IT’S OVER.
We work like beavers to uncover, distil, and arrive at the core issues. Our Clients genuinely appreciate our ‘tell it like it is’ honest and fearless challenges to the status-quo or ingrained beliefs. At all times we represent the ‘client in the room’ and deliver our points of view and thought processes without fear or favour.
At BrandQuest we interrogate with rigor, challenge with vigor and leave no stone unturned in our quest to develop the outcomes required to create a dynamic and sustainable brand and marketing strategy that, finally, aligns marketing with the business imperatives.
Think First, Act Second
That is, they move straight to the ‘doing’ stage, before they have developed the ‘thinking’ stage; the Marketing and Brand Strategy. We liken that to building a house without having architectural plans to guide you, or similar to hopping on a bus without knowing your destination or worse still, where the bus is going.
Without a thoroughly developed guiding brand and marketing strategy to underpin your marketing tactics, you are marketing by guesswork and without doubt, wasting hard earned and precious money.
The BrandQuest brand and marketing strategy is the foundation on which all marketing tactics should be planned, then consistently implemented and measured against.
Rebranding Consultants Sydney – Business Rebranding Experts
Has your business changed and your brand no longer accurately reflects what you do? Would a brand refresh better reflect your business and culture?
We have managed brand change and re-branding for many companies of all different sorts and sizes. Our favourite three re-branding case studies can be found here.
These are representative of many brand change and re-branding exercises we have undertaken across a diverse range of Clients who wanted to create a new brand.
Our brand change process is dependant on establishing and agreeing a new Brand Canvas for each business – the Brand Canvas that drives the development of the logo is an outcome of our strategic program – a pre-recquisite to every brand change and new logo engagement.
Hebel – a new logo and branding created to contemporise the brand and better reflect the growing importance of the consumer – rather than the trade – to their business success.
Plum – a UK based manufacturer and global distributor of trampolines and outdoor play equipment – our engagement centred on improved and more relevant branding for consumers, especially at the highly competitive retail point-of-purchase.
The Mac – a Credit Union, based in Sydney’s western growth corridor, who had ambitions and a charter to ‘better connect’ with the fastest growing urban population growth in Australia – many of the whom had no connection with a brand that was formerly based around historical and tired branding.
Our experience is that too many strategic documents and undertakings are forgotten within weeks of their creation and are left to gather dust and soon relegated to the day-to-day needs of management or business.
One of the key benefits of your BrandQuest brand and marketing strategy is the supporting development of a raft of brand tactics recommendations that will provide both actionable and accountable tactics into your marketplace.
THE BRANDQUEST MARKETING PROGRAM DELIVERS BRAND CHANGE FOR SUCCESS
Not just the strategic brand thinking, but also a comprehensive set of marketing communications tactics that will take you into the market.
These marketing tactics, once agreed are then prioritised for planning of implementation and budgeting purposes – normally over a 12-month marketing period.
In many cases, due to BrandQuest’s knowledge of the brand journey and our broad branding and marketing communications experience, our Clients request us to implement their marketing strategy , including brand change and marketing communications into the marketplace.
In many cases, due to BrandQuest’s knowledge of the brand journey and our broad branding and marketing communications experience, many Clients retain us to communicate their new brand and marketing strategy into the marketplace.
We remain continually proud that beyond the development of their brand and marketing strategy, our Clients choose to use our expertise and experience for creative direction and creative resources to implement their brand change and on-going marketing tactics into the marketplace.